With our modern world, there are so many ways to promote a fashion event. While it’s neat, it can also be overwhelming. I know for me, too many options can sometimes be a bit much. Furthermore, you want to be sure that your methods are actually working. After all, no one wants to have a poorly-attended event.
On Sunday, June 26th, I’m going to host a little black dress party with several other female business owners. You may remember Jena from Imbue by J. Russo and Pamela from L’BAE. Both of these ladies as well as Hillary Cutter who has taken photos for me in the past, are joining me in this endeavor. I’m excited.
The biggest thing to remember in planning an event is that promotion is just as key as the actual event itself. The event will not be successful if no one comes. Your blog or business will not grow without new audiences and an event is a great way to find that new audience.
My top 5 ways to promote a fashion event
- Social media. Everyone is on some or multiple forms of social media these days. You simply have to be out there and you have to be out there repeatedly. What did I do before writing this post? Schedule a few posts on my blog’s Facebook page of course. One of those posts is a re-share of the event that I made about a week ago. The key to social media is repeat repeat repeat. Simply creating an event, inviting your friends list and hoping they come is simply not enough. There’s a discussion page on each Facebook event. Use it and use it often. All those “interested” people will get a notification every time you post and thus be reminded of the event. Share tidbits, behind the scenes photos and other details. Give it some variety but always be sharing. The same goes for Twitter and Instagram. Also if you have a budget, boosting your event will bring it to a larger audience. That’s the reason I have 169 people interested vs. like … 60.
- Collaborate with other bloggers. The theme of my party is little black dress, so I’ve asked some bloggers to collaborate with me. Each blogger will be posting a photo of themselves in their favorite little black dress in exchange for me featuring them in a post. I’m super excited. Even though a lot of these ladies do not live in Cincinnati, they may have readers who do.
- Handing out flyers. While technology is great, some things still need to be done the old fashion way. I just got about 200-300 hand-sized flyers printed. I spent part of my evening dropping them off at few coffeeshops and boutiques. First, you never know who may pick it up. And second, I had two great conversations with people about collaborating while I was out. I suggest you just sit down and make a list of every place you can think of that would allow you to flyer. Then take a few hours and pass them out. It’s amazing what can come from that.
- Online calendar listings. Every city has a newspaper and a few news stations. They often have calendars that allow you to submit listings for free. You might as well submit your event to as many as you can. You never know who will stumble upon it and decide to come.
- Word of mouth. It is said that people are more likely to come to something if they are personally invited. I like to try to personally invite two people a day until the event. It does not have to be fancy. For me, it’s just a simple hello, how are you text. I’d suggest making a list of all your friends and acquaintances you want to personally invite. Then invite away!
I hope these tips helped! Just remember to promote promote promote!
Linking up with:
Bright on a Budget, KT Cup of Tea, Della Devoted, The Closet by Christie, Life in Leggings, Style Elixir, Two Thirty-Five Designs, A little Bit of Everything, Liz Adventures, Hello Happiness, Nancy’s Fashion Style, Jeans & a Teacup, Claire Justine, Rachel the Hat, A Poketful of Polka Dots, Forage Fashion, Fashion Should be Fun, Sincerely Paula
